Added: Khoa Paolucci - Date: 13.12.2021 22:43 - Views: 37788 - Clicks: 2701
Snapchat has revealed it has four million active daily users in Australia and million users globally.
This is the first time the company, recently rebranded to Snap Inchas released local user figures to the public. Every day, more than two-thirds of people using Snapchat create content, which demonstrates it is not a passive platform. AdNews understands Snapchat executives measure and report its audience in daily active users rather than monthly because it believes monthly figures aren't an accurate measure of use. A Snap Inc. Snapchat says it's committed to transparency of its user measurement figures, partnering with 15 third-party measurement companies, including Moat, Oracle, Nielsen, Millward Brown, Sizmek and more.
It's keen to point out that advertisers receive independently verified metrics. Rival Facebook has come under fire recently for aussie snapchats several metrics and pledged to broaden third-party verification to display advertising, raising questions about how digital media companies measure and verify audience s.
In Australia, Snapchat's closest rival in terms of target audience, Instagram, has five million daily Australian users, according to Social Media News, but Facebook claims it is closer to seven million. However, Snapchat is quickly closing in on Instagram, growing at a faster rate, particularly among teen users. In June, Instagram announced million daily active users globally.
Since then, Snapchat has grown into, arguably, the hottest social media network, with rapid penetration in the hard to reach unders demographic and a range of ad products that brands are starting to aussie snapchats. Earlier this year, digital media experts told AdNews Snapchat is the one social platform that few brands had worked out, but offered huge potential. McDonald's was the first brand to launch a lens in Australia.
The company has also focused on proving its ROI to advertisers, rolling out 16 measurement solutions, nine targeting capabilities and an API. Oracle Data Cloud conducted a study across 12 ad campaigns and found Snap drove a 2.
Since opening a local office, Snapchat's team has grown to 15 people in Sydney across sales, operations and creative partnerships. Snapchat has plans to grow its team further to meet increasing demands in this market.
It's evidence that the social media platform, initially deed to share content which vanishes in a matter of seconds, is here for the long haul and brands are closely watching and increasingly experimenting in this space. Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews yaffa.
up to the AdNews newsletterlike us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. Snapchat reveals Australian daily users for first time. By Lindsay Bennett 25 NovemberAussie snapchats
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Snapchat reveals Australian daily users for first time